AIWine Our story
Our story

A cellar door
for every winery.

New Zealand makes some of the world's most loved wine — and behind it are hundreds of family-run wineries, big names and small, who deserve to be found. AIWine exists to connect every one of them with the people who'll love their wine.

We believe the best bottle in the country might come from a winery you've never heard of — and that finding it should feel like a conversation, not a search.

The reason we built AIWine
01 · The gap

Great wine, hidden in plain sight.

There's more remarkable New Zealand wine than any one person could ever discover — yet so much of it stays just out of reach. Hundreds of wineries, from established names to boutique producers making a few hundred cases a year, are doing extraordinary work that most wine lovers will never stumble across.

For a wine lover, that means the most interesting bottles in the country are the hardest to find. For a winery, it means brilliant wine waiting in the cellar for someone to walk through the door.

02 · The idea

What if the cellar door came to you?

AIWine is a virtual cellar door. Instead of driving to a region and hoping you stumble on something good, you tell our AI Sommelier what you love — a grape, a style, a meal, a mood — and it introduces you to real New Zealand wines, with the stories and the people behind them. Scan a label anywhere and learn everything about it in seconds. Order direct from the winery that made it.

No distributor in the middle. No retail markup. Just you, the wine, and the grower.

03 · The founders

Why we started this.

We're growers ourselves, with a love of discovering new wines, pairing them with great food, and meeting the people who make them.

Over the years we've found remarkable wines being crafted by passionate New Zealand producers that remain largely undiscovered outside their region. We created AIWine to help bridge that gap — connecting wine lovers with wines they'll genuinely love, while helping wineries reach new customers directly.

Because every great bottle has a story, and every winery deserves the chance to be found.

04 · The mission

Discovery, that lasts.

Every bottle bought through AIWine sends a real customer to the winery that made it — and that's what keeps vineyards, and the families who farm them, thriving for the next generation.

We're building this region by region, the length of New Zealand, until every winery worth knowing has a place where it can be found — and every wine lover has a way to find them. The more people who discover a new favourite here, the more those wineries can keep doing what they do best.

The goal is simple: that no great wine goes undiscovered for want of a way to be found.

What we stand for
01

The grower comes first

Wine is sold and shipped by the winery that made it. We're the introduction, never the middleman taking the margin.

02

Honest by default

Real wines, real stock, real stories. Our sommelier never invents a bottle, and we'd rather say what we're still building than overstate it.

03

Rooted in place

We're proudly New Zealand, built in the Wairarapa, and we champion wine that's kind to the land it comes from.

13
Wine regions
680+
Wineries listed
100%
Direct from the winery
2026
Born in the Wairarapa
Start discovering

Meet a wine you'll
never forget.

Tell the AI Sommelier what you love, and let it introduce you to the New Zealand wineries worth knowing.

Browse the regions